Plans & Pricing
Does My Company Subscribe?
Executive Director, Brand Strategy and Innovation, Kolle Rebbe
Instead of using mobile devices to broadcast their lives and seek internet fame, millennials in Germany are more keen on connecting with friends one-on-one and sharing special moments. When Bundesagentur für Arbeit—Germany’s federal employment agency—enlisted Kolle Rebbe to reach this audience, the company tapped into this behavior through a campaign on WhatsApp using chatbots, hashtags and influencers. eMarketer’s Sean Creamer spoke with Tim Keller, executive director of brand strategy and innovation at Kolle Rebbe, about the execution and results of the mobile-first campaign.
eMarketer: What was the goal for Bundesagentur für Arbeit’s campaign targeted at millennials?
Tim Keller: Bundesagentur für Arbeit wanted to launch a campaign focused on helping the younger generation find jobs. The goal was to inform millennials that there are new possibilities to explore in trades, craftsmanships and other fields, and that a career doesn’t always require someone to attend university. To reach millennials, we started a mobile-first campaign on WhatsApp using chatbots, hashtags and influencers to reach young Germans.
Smartphone Sales Worldwide, by Brand, Q3 2017 & Q3 2018 (millions of units and % of total)
Share of Average Time Spent per Day on Select Mobile Device App Activities by US Adults, 2015-2020 (% of total)
What Do Smartphone Users in Asia-Pacific* Think Is the Most Important Experience When Shopping on a Mobile Device? (% of respondents, Nov 2018)
Do Smartphone Users in Asia-Pacific* Prefer to Shop In-App or via Mobile Browser? (% of respondents, Nov 2018)
Which Select Technologies Do Senior Marketing Professionals Worldwide Believe Will Be the Most Important for Their Company's Digital Marketing Strategy by 2020? (% of respondents, Aug 2018)
US Kids and Digital 2018: What Matters and What Doesn’t for These Digital Natives
Global Digital Users Update 2018: Affordable Prices Drive Smartphone Adoption in Developing Markets
The Mistakes Marketers Make with Web Push Notifications
It's Still Difficult to Get Push Notifications Right
Many People Feel They Lack Control Over Their Personal Data
The Digital Video Series: Baby Boomers | Infographic