Plans & Pricing
Does My Company Subscribe?
Director, Business Development, Innity
Ad technology firm Innity operates offices across nine countries in Southeast Asia and Greater China. Shuba Krishnan, Innity’s director of business development, spoke with eMarketer’s David Green about the region’s surging demand for content marketing, efforts to improve transparency and how performance failures have damaged confidence in open exchanges.
eMarketer: What trends do you see emerging in the evolution of the digital advertising ecosystem in Southeast Asia?
Shuba Krishnan: I see two big things happening. One is a surge in content marketing. A lot more advertisers are looking to do sponsored articles and videos produced by influencers, or they’re publishers with in-house teams making videos. A lot of the brands doing this are local, smaller brands operating in the FMCG [fast-moving consumer goods] or telco space.
What Is the Best Metric for Valuing Ads Across Media for US Agencies and Marketers? (% of respondents, May 2019)
Are US Agencies and Marketers Aware of the Media Rating Council (MRC) Duration-Weighted Impression? (% of respondents, May 2019)
Mobile App Install Fraud Share Worldwide, by Type, Q1 2018-Q1 2019 (% of total)
Top 3 KPIs Tracked by US Direct-to-Consumer Brands for TV Ads, Jan 1, 2018-March 31, 2019
Length of TV Ads for US Direct-to-Consumer Brands, Jan 1, 2018-March 31, 2019
Q2 2019 Digital Video Trends: TV and Digital Video Upfront Ad Spending Remains Strong
The Brand-Agency Relationship: Streamlining with In-House Teams and Flexible Engagement Models
How Programmatic Can Shift Ad Dollars From the Duopoly Back to TV
Why Bring Programmatic to Traditional TV, OOH and Audio?
How Brands Streamline Their Agency Partnerships
Amazon Rebrands IMDb Freedive to IMDb TV, Ramping Up Ad-Supported Video Strategy