Plans & Pricing
Does My Company Subscribe?
Senior Vice President, Global Consumer Social Media and Content, Citi
Consumers’ social media feeds are overloaded with content, and creating thumb-stopping material is harder than ever. And while many brands like Citi have turned to paid advertising to stand out on social media, there are still ways to resonate with consumers organically. Tad Ehrbar, Citi’s senior vice president of global consumer social media and content, spoke with eMarketer’s Maria Minsker about the company’s strategic approach to social media marketing.
eMarketer: What objectives does organic social media marketing accomplish that paid social advertising can’t?
Tad Ehrbar: Reach, relevance and partnership. With regards to the latter, we have a tremendous number of partnerships that we need to support as part of our Private Pass consumer entertainment access platform. Organic social media provides us an opportunity to be strong partners and bring our resources to the table in a thoughtful way.
Channels that US Internet Users Plan to Use to Research Amazon Prime Day Deals, July 2018 (% of respondents)
Top 5 Countries, Ranked by Instagram User Penetration, 2018 (% of social network users)
Top 15 Countries, Ranked by Instagram User Penetration, 2018 (% of social network users)
Instagram Users and Penetration in Select Nordic Countries, 2016-2022 (millions and % of social network users)
Instagram Users and Penetration in Germany, 2016-2022 (millions, % change and % of social network users)
Policing Video Content on YouTube, Facebook and Twitter: Platforms’ New Efforts to Block Offensive Clips Explained
Changes to Facebook Advertising After Cambridge Analytica: What's Happening with Usage, Advertising and Data Privacy
How to Use Influencers Throughout the Marketing Funnel
Marketers’ Roundtable: Your Data-Driven Marketing Is Only as Strong as the Tech Stack That Supports It
How Global Social Network Usage Is Shifting Around the World
Fear of the Duopoly Remains Strong for Advertisers