Smartphones Are Especially Essential for Millennial Mothers - eMarketer
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eMarketer Interview

Smartphones Are Especially Essential for Millennial Mothers

Preview from eMarketer PRO

An interview with

Megan Lazovick

Director, Research, Edison Research

Topics:

Interview summary

Edison Research has focused on understanding millennial moms in its “Infinite Dial 2016” and “The Research Moms 2015” studies. eMarketer’s Alison McCarthy spoke to Megan Lazovick, director of research at Edison, about some common characteristics of millennial moms and how they are using digital, mobile and social media.

Interview

eMarketer: What are the biggest differences between millennial mothers and moms of older generations?

Megan Lazovick: One major difference is that millennial moms are much more likely to go online most often through their mobile phone vs. nonmillennial moms—at 70% vs. 30%, according to our data.