Plans & Pricing
Does My Company Subscribe?
Patrick Flanagan, Vice President, Digital Marketing and Strategy, Simon Property Group
Christian Brucculeri, CEO, Snaps,
When Simon Property Group wanted to roll out chatbots for its 208 malls in the US, it sought a partner that would deploy the bots at once and deliver deeply personalized interactions. Enter Snaps, a conversation marketing platform that delivered the level of scale, precision and personalization that Simon Property required. Patrick Flanagan, vice president of digital marketing and strategy at Simon Property Group, and Christian Brucculeri, CEO of Snaps, spoke with eMarketer’s Maria Minsker about what it takes to build a bot for brick-and-mortar retail.
eMarketer: Is a chatbot platform a must-have in a retailer’s marketing technology arsenal?
Patrick Flanagan: As the power and reach of messaging apps grows, the need to offer shoppers great brand experiences through these platforms is also growing. For most brands this means that great platforms are needed to build, manage and measure one’s messaging efforts.
Important* vs. Well-Executed** Dining Experience Features/Technologies According to US Restaurant Diners and Executives, Feb 2018 (% of respondents)
Top 10 Mcommerce Apps Among Android Users in Brazil, Ranked by Average Number of App Sessions, May 2018
Top 10 Mcommerce Apps Among Android Users in Mexico, Ranked by Average Number of App Sessions, May 2018
Top 10 Mcommerce Apps Among Android Users in Argentina, Ranked by Average Number of App Sessions, May 2018
Top 10 Mcommerce Apps Among Android Users in Brazil, May 2018 (% of active users on Ogury's platform)
Policing Video Content on YouTube, Facebook and Twitter: Platforms’ New Efforts to Block Offensive Clips Explained
Mobile Optimization: How Mobile-First Indexing and New Technologies Like Instant Apps Are Changing the Game
Kids Are Spending More Time with Voice, but Brands Shouldn't Rush to Engage Them
Treat Yourself: Why Luxury Brands Need to Pay Attention to the Sporadic Shopper
The Big Location Opportunity in Advertising: Think Physical to Digital | Sponsored Content
Mobile Marketers Struggle With Data Quality Management