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George Adamidis Vice President, CRMShop.ca
Shop.ca gives consumers in Canada an Amazon.com-like experience without having to shop from US-based shippers. eMarketer’s Sean Creamer spoke with Shop.ca’s Mark Daprato, CMO, and George Adamidis, vice president of CRM, about how they use email to reach customers.
eMarketer: When Shop.ca is exploring advertising campaign options, how important is the facet that’s dedicated to email marketing?
Mark Daprato: Email marketing is the opportunity for us to speak to our really loyal customer base in a relevant and meaningful way. So we look at email marketing as a privilege, not as sort of a pure sales channel.
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