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eMarketer Interview and Its Email-Driven Marketing

Preview from eMarketer PRO

An interview with

Mark Daprato


Interview summary

George Adamidis Vice President, gives consumers in Canada an experience without having to shop from US-based shippers. eMarketer’s Sean Creamer spoke with’s Mark Daprato, CMO, and George Adamidis, vice president of CRM, about how they use email to reach customers.


eMarketer: When is exploring advertising campaign options, how important is the facet that’s dedicated to email marketing?

Mark Daprato: Email marketing is the opportunity for us to speak to our really loyal customer base in a relevant and meaningful way. So we look at email marketing as a privilege, not as sort of a pure sales channel.

Related charts in eMarketer PRO:

Digital Ad Spending in Canada, by Format and Language, 2015 & 2016 (millions of C$ and % change) CHART PRO

Most vs. Least Enticing Channel for Offers/Coupons According to Internet Users in Canada, 2015 & 2016 (% of respondents) CHART PRO

Digital Ad Spending in Canada, by Format and Language, 2014 & 2015 (millions of C$ and % change) CHART PRO

Email Marketing Benchmarks in Select Countries/Regions, 2015 (among campaigns analyzed by IBM) CHART PRO

Email Marketing Cost per Click (CPC) in Canada, 2010-2015 (among emails sent by Inbox Marketer clients) CHART PRO