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Vice President, New Media Distribution, Scripps Networks Interactive
Ecommerce and mobile commerce already enable consumers to shop while watching TV on their couch, but thanks to Scripps Networks’ new Watch and Shop apps, fans of the company’s lifestyle-focused TV networks don’t even have to pick up a smartphone or laptop to make a purchase. Chris Hussar, vice president of new media distribution at Scripps Network Interactive, spoke to eMarketer’s Maria Minsker about how the company is working with Amazon to make TV shoppable for viewers of the Food Network, HGTV and other Scripps TV channels right from the remote control.
eMarketer: How can consumers use their remotes to purchase products they see on the Food Network or HGTV?
Chris Hussar: It’s app-based. Any Amazon Fire TV owner can buy a Fire TV Stick and download our four Watch and Shop apps just like they would download our regular TV Everywhere apps. As videos play in the app, viewers can push the up button on their remote and the video will pause, revealing a shopping tray with various products. When viewers click on the products, they are brought to a product page that’s similar to what they see on Amazon.com. There they can read reviews, add items to their cart, and for Prime members, make purchases with one click.
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