Plans & Pricing
Does My Company Subscribe?
Co-Founder and President, SourceKnowledge
Brand marketers in Canada are banking on mobile video advertising to get in front of the medium’s growing audience. And while reach is high for mobile video ads, the risk is, too: Brands can easily run afoul of bad execution and measurement issues, according to Patrick Hopf, co-founder and president of performance advertising solutions provider SourceKnowledge. He spoke with eMarketer’s Sean Creamer about the state of mobile video advertising in Canada.
eMarketer: What role does mobile video advertising serve for brands in Canada?
Patrick Hopf: Brands use video on mobile to attract attention from a top-of-funnel perspective. The catch is that advertising in this manner has to be done well because there could be a counter-reaction to forcing a user on a mobile phone to watch a video. For instance, a video may run too long, be too aggravating or inevitably provide a bad experience.
How Do US Agency and Marketing Professionals Define Over-the-Top (OTT) Video*? (% of respondents, March 2019)
How Do US Agency and Marketing Professionals Expect Select Channels of TV/Digital Video Ad Spending to Change? (% of respondents, March 2019)
What Obstacles Are Preventing US Agency and Marketing Professionals from Using More Over-the-Top (OTT) Ads? (% of respondents, March 2019)
US Digital Video Ad Performance Metrics: Ad View Share, by Device/Channel, Q4 2015-Q4 2018 (% of total ads served by FreeWheel)
What Types of Mobile Advertising Do Advertising Professionals in Spain Use at Their Company/With Clients? (% of respondents, March 2019)
Q2 2019 Digital Video Trends: TV and Digital Video Upfront Ad Spending Remains Strong
Advanced Targeting on TV 2019: An Update Ahead of the Upfronts
Roku Eschews Open Exchanges for Premium Deals
The Allure of Video-on-Demand Advertising
Amazon Rebrands IMDb Freedive to IMDb TV, Ramping Up Ad-Supported Video Strategy
Connected TV Ad Inventory Keeps Growing