Plans & Pricing
Does My Company Subscribe?
Co-Founder and President, SourceKnowledge
Brand marketers in Canada are banking on mobile video advertising to get in front of the medium’s growing audience. And while reach is high for mobile video ads, the risk is, too: Brands can easily run afoul of bad execution and measurement issues, according to Patrick Hopf, co-founder and president of performance advertising solutions provider SourceKnowledge. He spoke with eMarketer’s Sean Creamer about the state of mobile video advertising in Canada.
eMarketer: What role does mobile video advertising serve for brands in Canada?
Patrick Hopf: Brands use video on mobile to attract attention from a top-of-funnel perspective. The catch is that advertising in this manner has to be done well because there could be a counter-reaction to forcing a user on a mobile phone to watch a video. For instance, a video may run too long, be too aggravating or inevitably provide a bad experience.
Important* vs. Well-Executed** Dining Experience Features/Technologies According to US Restaurant Diners and Executives, Feb 2018 (% of respondents)
Top 10 Mcommerce Apps Among Android Users in Brazil, Ranked by Average Number of App Sessions, May 2018
Top 10 Mcommerce Apps Among Android Users in Mexico, Ranked by Average Number of App Sessions, May 2018
Top 10 Mcommerce Apps Among Android Users in Argentina, Ranked by Average Number of App Sessions, May 2018
Top 10 Mcommerce Apps Among Android Users in Brazil, May 2018 (% of active users on Ogury's platform)
Policing Video Content on YouTube, Facebook and Twitter: Platforms’ New Efforts to Block Offensive Clips Explained
Mobile Optimization: How Mobile-First Indexing and New Technologies Like Instant Apps Are Changing the Game
Kids Are Spending More Time with Voice, but Brands Shouldn't Rush to Engage Them
Treat Yourself: Why Luxury Brands Need to Pay Attention to the Sporadic Shopper
The Big Location Opportunity in Advertising: Think Physical to Digital | Sponsored Content
Mobile Marketers Struggle With Data Quality Management