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Co-Founder and Chief of Marketing, Bizzabo
By now, every marketer has heard of marketing and advertising technology stacks, but the idea of an event tech stack is fairly new. As business-to-business (B2B) events and trade shows become increasingly digital productions, however, event technology is now required to help companies manage and measure them. Alon Alroy, co-founder and chief of marketing at event management platform Bizzabo, spoke with eMarketer’s Maria Minsker about the fundamental components of an event tech stack.
eMarketer: What is an event technology stack? What are some examples of key event technology?
Alon Alroy: When it comes to events, there’s a whole world of technology involved. For example, there’s website creation. An event website should perform like any good marketing website in order to attract the right people and convert them to registrants. Companies also need technology for email marketing, registration and event apps, as well as on-site tools to manage real-time surveys, check attendees in and monitor audience engagement during sessions.