Plans & Pricing
Does My Company Subscribe?
Director, Marketing, Ringly
Smart jewelry company Ringly doesn’t just want to sell a product—it wants to sell a lifestyle. That’s why even though driving customers to buy activity tracker rings and bracelets is important, keeping them engaged and excited about the product is equally critical. Jessamyn Block, Ringly’s director of marketing, spoke with eMarketer’s Maria Minsker about the role email plays in both customer acquisition and retention.
eMarketer: What is Rigly’s email marketing strategy?
Jessamyn Block: We’re different than most fashion technology brands because we don’t have that many unique product SKUs. As a result, it doesn’t make sense for us to send an email every day about the same products. With that in mind, our focus right now is on content. We’ve found that good content that doesn’t even mention products sometimes drives more sales than emails that promote the product directly.
Channels that US Internet Users Plan to Use to Research Amazon Prime Day Deals, July 2018 (% of respondents)
Ways in Which US Millennial vs. Total Grocery Buyers Have Engaged with Grocery Retailers, Feb 2018 (% of respondents in each group)
Leading Digital Activities Conducted by Internet Users in Canada, March 2018 (% of respondents)
Timeframe in Which Beauty Marketers Worldwide* Believe Select Technologies/Capabilities Will Be Adopted at Scale, April 2018 (% of respondents)
Preferred Method for Interacting with a Brand/Website's Customer Support Team Among US Internet Users, by Age, June 2018 (% of respondents)
US Social Network Users: eMarketer's Estimates for 2018–2022
US Digital Users: eMarketer's Estimates for 2018
Marketers’ Roundtable: Your Data-Driven Marketing Is Only as Strong as the Tech Stack That Supports It
How Brands Can Drive Long-Term Gains Through Amazon Prime Day Marketing
The Right Data Management Strategy Allows for Better B2B Campaign Execution
Shoppers May Shun Retailers with Poor Product Suggestions