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Consumers have limitless options when they want to shop. To get the sale, retailers have to be at the right place with the right product the moment a consumer is ready to purchase. But it’s arduous to predict a shopper’s every move. Curtis Tingle, CMO at multichannel media solutions provider Valassis, spoke with eMarketer’s Tricia Carr about how retailers can be there for consumers when they’re ready to buy, and how retailers can compete with Amazon and Walmart without losing sight of their unique value proposition.
eMarketer: What outside factors are driving change within retail organizations?
Curtis Tingle: One of the shopping habits driving rapid transformation right now is convenience taking over the definition of value. Value has always meant a lot of different things—you had to have quality, availability of inventory and the right price. Now convenience is disrupting value in multiple ways.
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