Is a Programmatic Push Coming to Out-of-Home Advertising in the UK? - eMarketer
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eMarketer Interview

Is a Programmatic Push Coming to Out-of-Home Advertising in the UK?

Preview from eMarketer PRO

An interview with

Cadi Jones

Commercial Innovation Director, Clear Channel Outdoor

Interview summary

Digital out-of-home (DOOH) might not beat out traditional out-of-home (OOH) in terms of physical inventory, but it’s driving a disproportionately high amount of ad revenues in the UK. eMarketer’s Bill Fisher spoke with Cadi Jones, commercial innovation director at outdoor advertising company Clear Channel Outdoor, about whether the growth of DOOH means programmatic trading is on the horizon.

Interview

eMarketer: Industry figures indicate that DOOH accounts for close to 50% of total OOH ad spend in the UK. Do Clear Channel’s figures mirror this?

Cadi Jones: We’re actually ahead of that figure in the UK. About 55% of our ad revenue comes from our digital inventory.