Plans & Pricing
Does My Company Subscribe?
Commercial Innovation Director, Clear Channel Outdoor
Digital out-of-home (DOOH) might not beat out traditional out-of-home (OOH) in terms of physical inventory, but it’s driving a disproportionately high amount of ad revenues in the UK. eMarketer’s Bill Fisher spoke with Cadi Jones, commercial innovation director at outdoor advertising company Clear Channel Outdoor, about whether the growth of DOOH means programmatic trading is on the horizon.
eMarketer: Industry figures indicate that DOOH accounts for close to 50% of total OOH ad spend in the UK. Do Clear Channel’s figures mirror this?
Cadi Jones: We’re actually ahead of that figure in the UK. About 55% of our ad revenue comes from our digital inventory.
Type of Ads/Marketing for Digital Disruptor Brands* that US Internet Users Remember Most, May 2018 (% of respondents)
Reasons that the GDPR Is Important According to UK Internet Users, May 2018 (% of respondents)
Concerns that Internet Users in Select Countries in Western Europe Have About Using Voice Assistants*, Nov 2017 (% of respondents)
Criteria that Influence US Ad/Marketing Professionals to Purchase from a Data Management Platform (DMP), Jan 2018 (index*)
Expected Change in US SMB Ad Spending, by Media/Format, Jan 2018 (% of respondents)
General Data Protection Regulation (GDPR): What Companies Need to Know Now
Artificial Intelligence for Marketers: The Future Is Already Here
Why DSPs Are Applying AI to Programmatic Bidding
Nokia Dives into Virtual Reality Advertising with ‘Healthier Together’ Campaign
What Marketers Prioritize When Choosing DMPs
Melding Marketing and Ad Tech a Challenge for B2C Companies