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Co-Founder and Chief Expectations Manager, Podfly Productions
Podcasts have been around for a while, but only in recent years have they gotten attention from brands. And while all types of businesses in the US make prolific use of branded podcasts, businesses in Canada are waiting for the right moment to enter the space. eMarketer’s Sean Creamer spoke with Corey Coates, co-founder and chief expectations manager of Canada-based podcast production house Podfly Productions, about how brands in the country are taking the leap in the market.
eMarketer: What’s appealing about podcasts to marketers?
Corey Coates: As a marketer, it’s difficult to get someone to sit down in front of a 2-minute YouTube video or read a 750-word blog post nowadays. But if you throw that same blog post into a podcast for 45 minutes of stimulating conversation, consumers can come in and out of that content as they see fit as a listener.