Plans & Pricing
Does My Company Subscribe?
Co-Founder and Chief Expectations Manager, Podfly Productions
Podcasts have been around for a while, but only in recent years have they gotten attention from brands. And while all types of businesses in the US make prolific use of branded podcasts, businesses in Canada are waiting for the right moment to enter the space. eMarketer’s Sean Creamer spoke with Corey Coates, co-founder and chief expectations manager of Canada-based podcast production house Podfly Productions, about how brands in the country are taking the leap in the market.
eMarketer: What’s appealing about podcasts to marketers?
Corey Coates: As a marketer, it’s difficult to get someone to sit down in front of a 2-minute YouTube video or read a 750-word blog post nowadays. But if you throw that same blog post into a podcast for 45 minutes of stimulating conversation, consumers can come in and out of that content as they see fit as a listener.
Are US Frequent Voice Command Users More Likely to Own Smart Devices? (% of internet users, Aug 2018)
What Activities Do US Voice Command Users Conduct via Voice? (% of respondents, Aug 2018)
Where Do US Voice Command Users Conduct Activities via Voice? (% of respondents, Aug 2018)
Why Don't US Internet Users Use Voice Commands More Often? (% of respondents, Aug 2018)
How Important Is It for US Retailers to Advance Product Search and Discovery Strategy? (% of respondents, July 2018)
Email Marketing StatPack 2018: Benchmarks and Trends
Augmented Reality Marketing and Advertising 2018: Adding Virtual Value to the Real World
Marketers' Roundtable: Why It's Now or Never for Augmented Reality
New Tools Help Brands Conquer Tricky Augmented Reality Landscape
Is Connected TV Ready for Primetime? | Sponsored Content
Are Second Screens Distracting TV Viewers?