Schedule a Demo
Does My Company Subscribe?
Head of Global Sales, Pinterest
More content- than communication-oriented, Pinterest isn’t a traditional social platform, but the company has found its niche. With strong search capabilities, the social player is focusing on connecting consumers to brands through organic discovery. Jon Kaplan, head of global sales at Pinterest, spoke with eMarketer’s Maria Minsker about how advertisers are leveraging the company’s search ad products and visual search capabilities. [Editor's Note: Kaplan is now global head of partnerships.]
eMarketer: What makes Pinterest different from other social networks?
Jon Kaplan: Our purpose is not to connect consumers with their friends. Our purpose is to help consumers discover products and projects. Search is a really important part of that, because people are actively seeking out new ideas at the very early stages of their decision-making process. The visual nature of our platform lends itself really well to search.
Percent of Ad/Marketing Budget Allocated to Traditional* vs. Nontraditional** Agencies According to US Senior Marketers, Oct 2017 (% of respondents)
Current vs. Planned* Allocation of Digital Ad/Marketing Budget to Software/In-House Automation According to US Senior Marketers, Oct 2017 (% of respondents)
Expected Change in 2018 Digital vs. Total Ad/Marketing Budget According to US Senior Marketers (% of respondents)
Factors that US Senior Marketers Consider When Selecting an Ad/Marketing Software Vendor, Oct 2017 (% of respondents)
US Senior Marketers Who See Dollars from Traditional IT Budget Reallocated to Ad/Marketing Budget due to Digital, Oct 2017 (% of respondents)
General Data Protection Regulation (GDPR): What Companies Need to Know Now
Artificial Intelligence for Marketers: The Future Is Already Here
Nokia Dives into Virtual Reality Advertising with ‘Healthier Together’ Campaign
Marketers in India Still Reluctant to Spend Big Despite Sizable Digital Opportunities
Melding Marketing and Ad Tech a Challenge for B2C Companies
Disagreement Persists Over Viewability Definition