Plans & Pricing
Does My Company Subscribe?
Director, Sales, Health and Pharmaceuticals, NewsCred
Pharmaceutical companies are doubling down on their websites and other digital properties as healthcare becomes increasingly digitized, according to Mike Bower, director of sales, health and pharmaceuticals at NewsCred. eMarketer’s Sean Creamer spoke with Bower about how pharma brands are leveraging their capital to ensure that online interactions with patients provide more than a static website.
eMarketer: How have pharmaceutical companies approached branding now that they are doing more in the digital space?
Mike Bower: It’s more important now than ever that health and pharma brands continue to double down into the re-envisioning of their digital properties. The way in which they’re framing their messages is imperative to think about so that they’re not only selling a product but are actually trying to provide value, or a value-based exchange across a variety of different media.
Programmatic Digital Display Ad Spending in China, 2017-2020 (billions, % change and % of digital display ad spending)
Digital Video Ad Spending Share in China, Programmatic* vs. Nonprogrammatic, 2019 (% of total digital video ad spending)
How Important Is Reducing the Number of Vendors/Partners They Work with to Brand Marketers in Europe and the US? (% of respondents, Spring 2018)
On What Advertising Channels Do Marketers Worldwide Run Holiday Season Ads? (% of respondents, 2017 & 2018)
How Important Do Marketers Worldwide Think Mobile Advertising Is vs. Desktop for Driving Sales During the Holiday Season? (% of respondents, Sep 2018)
Mobile Trends 2019: 10 Predictions for What Marketers Can Expect
Demanding a Better Ad Experience: Why One in Four Internet Users Say No to Ads
How Advertisers Are Navigating Changing Auction Dynamics
How GroupM Utilizes Supply Path Optimization
Smaller Ad Players Gaining on BAT for Programmatic Share
Publishers Worry Programmatic Is Hurting Ad Prices