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Director, Sales, Health and Pharmaceuticals, NewsCred
Pharmaceutical companies are doubling down on their websites and other digital properties as healthcare becomes increasingly digitized, according to Mike Bower, director of sales, health and pharmaceuticals at NewsCred. eMarketer’s Sean Creamer spoke with Bower about how pharma brands are leveraging their capital to ensure that online interactions with patients provide more than a static website.
eMarketer: How have pharmaceutical companies approached branding now that they are doing more in the digital space?
Mike Bower: It’s more important now than ever that health and pharma brands continue to double down into the re-envisioning of their digital properties. The way in which they’re framing their messages is imperative to think about so that they’re not only selling a product but are actually trying to provide value, or a value-based exchange across a variety of different media.