Plans & Pricing
Does My Company Subscribe?
General Manager, Asia-Pacific, Dynamic Yield
(Not pictured)Mukund RamachandranVice President, Global MarketingDynamic Yield
After bracing for a significant push into Asia-Pacific, executives at personalization technology provider Dynamic Yield uncovered why marketers in Asia must approach personalization differently than they do in the Western world. eMarketer’s David Green spoke with Ander Orcasitas, Dynamic Yield’s general manager for Asia-Pacific, and Mukund Ramachandran, the company’s vice president of global marketing, about the challenges brands face when creating a personalized experience for consumers in key markets in Asia.
eMarketer: Do marketers in the US and Asia approach personalization differently?
Ander Orcasitas: The US is a few years ahead of Asia in general—it’s more like eight years ahead of Southeast Asia. The only player in China doing a high level of personalization right now is Alibaba.
Consent Management Platform Adoption by UK and US Sites, July-Oct 2018 (% of total sites)
Customer Experience Channels that Offer the Highest Emotional Quotient (EQ)* According to US Internet Users, Summer 2018 (% of respondents)
How Confident Are Senior Marketing Professionals Worldwide that Their Company Is Able to Integrate Multiple Data Sources to Create Actionable Insights? (% of respondents, Aug 2018)
Factors Influencing How Companies Allocate Media Budgets According to Senior Marketing Professionals Worldwide, Aug 2018 (% of respondents)
Research Tools Used vs. Biggest Perceived Gaps for Senior Marketing Professionals Worldwide, Aug 2018 (% of respondents)
Email Marketing StatPack 2018: Benchmarks and Trends
Artificial Intelligence Incubators: Why Canada’s Hubs for AI Research Are Attracting Global Tech
How Header Bidding Is Moving Into Apps
Programmatic In-Housing Is About Digital Transformation—Not Just Media Buying
How The GDPR Helps Consent Management Platforms
Why Marketers See Gaps in Their Attribution