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Luis Spencer Freitas
Digital Marketing Director, Pernod Ricard USA
Brand safety issues caused big problems for digital display ad buyers in 2017, but those debacles won’t define digital display advertising in 2018. eMarketer’s Lauren Fisher spoke with Luis Spencer Freitas, digital marketing director at premium wine and spirits supplier Pernod Ricard USA, about the industry advancements that will be crucial for amping up the company’s display advertising performance in the coming year.
eMarketer: Brand safety was a huge topic throughout 2017. How are you thinking about brand safety as we move into 2018?
Luis Spencer Freitas: Brand safety in the digital display space is absolutely an important topic. There has been a lot of talk this past year about ads showing up in places where advertisers don’t want them to, but I always go back to traditional marketing and how this happens in traditional media channels as well.
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