Plans & Pricing
Does My Company Subscribe?
Luis Spencer Freitas
Digital Marketing Director, Pernod Ricard USA
Brand safety issues caused big problems for digital display ad buyers in 2017, but those debacles won’t define digital display advertising in 2018. eMarketer’s Lauren Fisher spoke with Luis Spencer Freitas, digital marketing director at premium wine and spirits supplier Pernod Ricard USA, about the industry advancements that will be crucial for amping up the company’s display advertising performance in the coming year.
eMarketer: Brand safety was a huge topic throughout 2017. How are you thinking about brand safety as we move into 2018?
Luis Spencer Freitas: Brand safety in the digital display space is absolutely an important topic. There has been a lot of talk this past year about ads showing up in places where advertisers don’t want them to, but I always go back to traditional marketing and how this happens in traditional media channels as well.
US Digital Video Ad Performance Metrics: Ad View Share, by Device/Channel, Q1 2016-Q1 2018 (% of total ads served by FreeWheel)
Leading Challenges of OTT/Connected TV Advertising According to US Agencies and Marketers, Jan 2018 (% of respondents)
Current vs. Planned Use of Select TV/Video Ad Formats According to US Agencies and Marketers, Jan 2018 (% of respondents)
Internet Users Worldwide Who Skipped vs. Completed Pre-Roll Video Ads, by Device, 2018
Reasons that US Internet Users Would Engage with 360° Video Ads/Brand Content in the Future, Oct 2017 (% of respondents)
US Video Ad Spending 2018: Updated Forecast Methodology and New Social Video Ad Revenue Estimates
Q3 2018 Digital Video Trends: New Social Video Ad Revenue Forecasts for Facebook, Twitter and Snapchat
Roku Eschews Open Exchanges for Premium Deals
The Allure of Video-on-Demand Advertising
Video Swells to 25% of US Digital Ad Spending
How Tech Vendors Are Banking On Connected TV