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Chief Strategy Officer, Internet Advertising Bureau UK (IAB UK)
June 23 was a big day in UK politics—and a watershed moment for the nation as a whole—with UK voters approving the country’s exit (“Brexit”) from the European Union (EU). What does Brexit mean for the UK’s digital advertising industry? Tim Elkington, chief strategy officer at the Internet Advertising Bureau UK (IAB UK), spoke with eMarketer’s Bill Fisher about some of the potential implications and about how experience from the not-too-distant past might help provide some reassurances.
eMarketer: How big an issue is Brexit going to be to the marketing and advertising community? Or put another way, how many calls have you had to field about this so far this week?
Tim Elkington: Funnily enough we haven’t fielded any calls about it, but we did put out a statement at the start of the week because we think it’s important that as a trade body we’re here to help people.