Out-Stream Video Is the Newest Driver of Programmatic Growth in Asia-Pacific - eMarketer
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eMarketer Interview

Out-Stream Video Is the Newest Driver of Programmatic Growth in Asia-Pacific

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An interview with

Rahul Vasudev

Managing Director, Asia-Pacific, MediaMath

Topics:

Interview summary

The phenomenal growth of mobile and video is shaping the evolution of digital advertising in Asia-Pacific. Programmatic is also expanding its reach, but publishers face some challenges in dealing with automated ad sales. Rahul Vasudev, managing director of Asia-Pacific for programmatic marketing company MediaMath, spoke with eMarketer’s David Green about programmatic advertising in the region.

Interview

eMarketer: What’s fueling the growth of programmatic advertising in Asia-Pacific?

Rahul Vasudev: Mobile is growing fast in the region—we’re seeing close to 40% of our business on mobile. Video is growing by more than 100% quarter over quarter, which is big considering the state of the supply side of the market.