Schedule a Demo
Does My Company Subscribe?
Co-Founder and CEO, Grata.co
Grata.co is a business-to-business (B2B) service that can integrate with chat apps like WeChat or a business’ own app to provide customer relationship management (CRM) tools and other services to customers looking to connect with businesses and brands through messaging. As a result of Grata.co’s extensive work with brands on WeChat, CEO and co-founder Andrew Schorr has become something of an expert on the intricacies of working with China’s most popular messaging platform. eMarketer’s Rahul Chadha spoke with Schorr about the benefits that these next-generation call center services can provide both brands and customers, and some of the challenges that Western companies face in attempting to reach consumers in China on WeChat.
eMarketer: What, exactly, does Grata do?
Andrew Schorr: Grata is basically the next-generation call center or contact center built on top of the latest messaging platforms, starting with WeChat. So the experience is, a business has their official business account and are able to plug that into our third-party software. We manage the routing, escalation, content and CRM that they need to make a customer service or live agent conversation possible, and they’re all “enterprised” asynchronously through messaging.
Preferred Retail Ecommerce Sites Among US Teens, Spring 2018 (% of respondents)
US Retail Ecommerce Metrics, Q4 2016 & Q4 2017
2017 US Holiday Season Retail Ecommerce Sales, by Shopping Period (billions and % change)
US Retail Mcommerce Sales Share, Q1 2016-Q4 2017 (% of total retail ecommerce sales)
B2C Ecommerce Sales in the Netherlands, 2016 & 2017 (billions of € and % change)
Holiday Shopping in Europe: Black Friday and Beyond
Cross-Border Ecommerce 2018: A Country-by-Country Comparison
How B2Bs Can Dive Into Digital Commerce, but Stay Human
How Ecommerce Will Become Even More Like Social Media
Data Feed: April 10, 2018
Are Cracks Appearing in Germany's Preference for Cash?