OmniVirt Combines Virtual Reality Experiences with Digital Display Advertising - eMarketer
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eMarketer Interview

OmniVirt Combines Virtual Reality Experiences with Digital Display Advertising

Preview from eMarketer PRO

An interview with

Michael Rucker

Co-Founder and COO, OmniVirt

Topics:

Interview summary

Brands and publishers investing in creating immersive content like 360-degree videos continue to face challenges with distributing and monetizing such content at scale. eMarketer’s Bryan Yeager spoke with Michael Rucker, co-founder and COO of OmniVirt, a cross-platform virtual reality (VR) ad platform, about how his company is looking to help these constituencies maximize the immersive VR content they’re creating through the use of standard digital display ads.

Interview

eMarketer: What problems are OmniVirt trying to solve by bringing VR experiences to standard digital display ads?

Michael Rucker: This year, we saw a huge opportunity in virtual reality, with brands and publishers beginning to invest in the space. But there’s a big challenge with distribution.