Schedule a Demo
Does My Company Subscribe?
Co-Founder and COO, OmniVirt
Brands and publishers investing in creating immersive content like 360-degree videos continue to face challenges with distributing and monetizing such content at scale. eMarketer’s Bryan Yeager spoke with Michael Rucker, co-founder and COO of OmniVirt, a cross-platform virtual reality (VR) ad platform, about how his company is looking to help these constituencies maximize the immersive VR content they’re creating through the use of standard digital display ads.
eMarketer: What problems are OmniVirt trying to solve by bringing VR experiences to standard digital display ads?
Michael Rucker: This year, we saw a huge opportunity in virtual reality, with brands and publishers beginning to invest in the space. But there’s a big challenge with distribution.
Percent of Ad/Marketing Budget Allocated to Traditional* vs. Nontraditional** Agencies According to US Senior Marketers, Oct 2017 (% of respondents)
Current vs. Planned* Allocation of Digital Ad/Marketing Budget to Software/In-House Automation According to US Senior Marketers, Oct 2017 (% of respondents)
Expected Change in 2018 Digital vs. Total Ad/Marketing Budget According to US Senior Marketers (% of respondents)
Factors that US Senior Marketers Consider When Selecting an Ad/Marketing Software Vendor, Oct 2017 (% of respondents)
US Senior Marketers Who See Dollars from Traditional IT Budget Reallocated to Ad/Marketing Budget due to Digital, Oct 2017 (% of respondents)
Artificial Intelligence for Marketers: The Future Is Already Here
Attention and Engagement Metrics: Going Beyond the Impression
Nokia Dives into Virtual Reality Advertising with ‘Healthier Together’ Campaign
Marketers in India Still Reluctant to Spend Big Despite Sizable Digital Opportunities
Melding Marketing and Ad Tech a Challenge for B2C Companies
Disagreement Persists Over Viewability Definition