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Co-Founder and COO, OmniVirt
Brands and publishers investing in creating immersive content like 360-degree videos continue to face challenges with distributing and monetizing such content at scale. eMarketer’s Bryan Yeager spoke with Michael Rucker, co-founder and COO of OmniVirt, a cross-platform virtual reality (VR) ad platform, about how his company is looking to help these constituencies maximize the immersive VR content they’re creating through the use of standard digital display ads.
eMarketer: What problems are OmniVirt trying to solve by bringing VR experiences to standard digital display ads?
Michael Rucker: This year, we saw a huge opportunity in virtual reality, with brands and publishers beginning to invest in the space. But there’s a big challenge with distribution.
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