Nokia Dives into Virtual Reality Advertising with ‘Healthier Together’ Campaign - eMarketer
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eMarketer Interview

Nokia Dives into Virtual Reality Advertising with ‘Healthier Together’ Campaign

Preview from eMarketer PRO

An interview with

Rob Le Bras-Brown

CMO, Nokia Technologies

Topics: Media

Interview summary

Virtual reality (VR) is a hot topic, but few brands have actually designed marketing and advertising campaigns specifically for consumption through a VR headset. Nokia aims to change that with an ad created to not only raise awareness about its new suite of health-related internet of things (IoT) devices, but also to demonstrate the potential of VR to fellow marketers. Rob Le Bras-Brown, CMO at Nokia Technologies, spoke with eMarketer’s Maria Minsker about the new campaign, which debuted at the 2017 Cannes Lions festival.

Interview

eMarketer: How did this campaign originate?

Rob Le Bras-Brown: We recently announced a new vision for VR called Ozo Reality, along with a new piece of software that enables our camera to collect data on where somebody is in a shot. This is important for two reasons: It’s a great advantage in VR, and it was the kernel of the idea that we’re sharing at Cannes.