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eMarketer Interview

The Next Great AI Advancements Will Come from Marketer-Vendor Partnerships

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An interview with

Josh Ong

Director, Global Brand Strategy and Communications, Cheetah Mobile

Topics: Marketing

Interview summary

The artificial intelligence (AI) landscape is expanding rapidly, and while marketers have endless possibilities as they look for the perfect AI vendor, it’s becoming more and more difficult to see beyond the hype. eMarketer’s Sean Creamer spoke with Josh Ong, director of global brand strategy and communications at mobile app company Cheetah Mobile, about what marketers should look for as they make crucial decisions about AI technology partners.

Interview

eMarketer: Marketers talk a lot about AI, but do most of them understand the underlying functions?

Josh Ong: Marketers are familiar with AI as a principle and as something that’s coming to their industry—it might already be at play in their world. But there’s a lot of confusion around AI. The marketing generalist doesn’t necessarily understand what it is and why they need it.