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CMO, Nestlé Waters
From social networks to syndicated content providers, brands have an ever-growing list of publishers to choose from when it comes to displaying their ads. But these choices raise questions about strategy, challenging brands to constantly re-evaluate the right fit for their content. Antonio Sciuto, CMO at Nestlé Waters, spoke with eMarketer’s Maria Minsker about how the company works with publishers to ensure they’re reaching consumers effectively.
eMarketer: How is your relationship with publishers evolving?
Antonio Sciuto: The process of developing campaigns is evolving as we work to develop more personalized consumer experiences. The success of a campaign is always related to improving brand health metrics, and that requires strengthening our relationship with consumer-engagement partners.
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