Plans & Pricing
Does My Company Subscribe?
CEO, Headliner Labs
When integrated into the chatbot experience, artificial intelligence (AI) has the ability to gather powerful customer data and drive sales, but many marketers are stuck on the idea of a one-time-use bot supporting a big campaign. Caroline Klatt, CEO of chatbot software platform Headliner Labs, spoke with eMarketer’s Tricia Carr about how AI in messaging environments can help marketers in more ways than they might realize.
eMarketer: Using AI in chatbots has been talked about in the industry for some time, but what’s happening now? What advances have been made?
Caroline Klatt: Chatbots were this big announcement, but marketers used them for branding activities that weren’t part of their holistic strategy. They were these gimmicky, campaign-specific experiences that didn’t drive sales, and it soured chatbots for a lot of consumers.
Change in Retargeting vs. User Acquisition Campaign Spend Among Select App Publisher Verticals Worldwide, Nov 2018 (% change vs. prior year)
Mobile App Performance Metrics Worldwide: 1-Day, 7-Day and 30-Day Retention Rates, 2016-2018
How High Do Companies Worldwide Rate the Importance vs. Success of Their Customer Experience (CX) App Data Capabilities? (% of respondents, Dec 2018)
Which Metrics Do Companies Worldwide Measure for Their Customer Experience (CX) Apps? (% of respondents, Dec 2018)
How Often Do Companies Worldwide Access Data From Their Customer Experience (CX) Apps? (% of respondents, Dec 2018)
Location Intelligence 2019: Marketers Adapt to Evolving Privacy and Data Landscape
US Native Advertising 2019: Display Budgets Keep Flowing to New Formats
How Header Bidding Is Moving Into Apps
When Toyota Advertises on Twitter and Snapchat, Users Listen
What a Difference an 'E' Makes
Can Instagram's 'Swipe Up' Feature Drive Sales?