Plans & Pricing
Does My Company Subscribe?
Head of Global Sales, BabyCenter
Whether searching the web for product recommendations or venting about parenting on social media, mothers use smartphones for just about everything. It’s no surprise then, given how much they value the convenience of mobile technology, that mothers are also early adopters of new devices that promise to simplify their lives. Julie Michaelson, head of global sales at parenting content publisher BabyCenter, spoke with eMarketer’s Maria Minsker about how mothers use smartphones today and what devices they’ll be using tomorrow.
eMarketer: Are mothers as dependent on smartphones as other demographic groups?
Julie Michaelson: About 80% of the traffic to BabyCenter’s site comes from a mobile device, and this has been true for the last four to five years. The reason is that moms, especially new moms, are always on the go and only have one hand available. Mobile fits their lifestyle and is becoming their “do everything” device. In fact, we know moms use mobile devices in the middle of the night when they’re feeding their children.
Which 3 Technology Trends Will Offer the Biggest Opportunity to the Customer Service Department of Businesses Worldwide by 2020? (% of respondents, by region)
What Do Companies in Germany, UK and the US Think Will Be the Most Important Driver of Business Growth in the Next Three Years? (% of respondents, March 2019)
Do Companies Worldwide Feel that Digital Technologies or Innovation Have Increased Concerns Around Privacy? (% of respondents, Fall 2018)
How Will Marketing Departments at Digital Retailers in North America Invest in Select Emerging Technologies in 2019? (% of respondents, Feb 2019)
How Relevant Are Emails Sent to UK Internet Users Now that GDPR Is Implemented? (% of respondents, May 2019)
Found in Translation: How AI Is Helping Marketers Extend Global and Local Reach
Facebook’s Privacy Moves: Why Groups and Messaging Were Front and Center at f8, and Other Takeaways for Marketers
How Artificial Intelligence Enhances Marketers' Dynamic Creative Optimization Efforts
New Tools Help Brands Conquer Tricky Augmented Reality Landscape
Connected TV Ad Inventory Keeps Growing
How Browser Privacy Updates Are Affecting Influencer Attribution