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COO, CBS All Access
CBS All Access, the subscription video-on-demand (SVOD) service of CBS television network, launched in 2014 with 6,500 available episodes of existing shows and has since added an array of content like just-aired episodes, original shows and live sports. eMarketer’s Sean Creamer spoke with Marc DeBevoise, the steaming service’s COO, about the makeup of the CBS All Access audience and content library, as well as the unique concerns among advertisers.
eMarketer: Are users more likely to watch CBS All Access for new or archived content?
Marc DeBevoise: Seventy percent of our viewership watches current content, which includes current show seasons and live shows. The other 30% watches past seasons or something else from our library.
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