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Director, Global Ecommerce and Digital Services, Canada, Marriott International
In 2016, Marriott experienced a 10% increase in sales on its website in the Canadian market. Michael Bower, Marriott’s director of global ecommerce and digital services for Canada, spoke with eMarketer’s Sean Creamer about the key drivers of past and future ecommerce growth for the hospitality company—including mcommerce and the world’s expanding middle class.
eMarketer: How much has ecommerce grown for Marriott Canada?
Michael Bower: We’ve seen tremendous year-over-year growth through Marriott.com in Canada, and across the Marriott portfolio. In 2016, we saw a sales growth rate of just over 10% on [our website] for Marriott Canada. Our 2016 growth was slightly higher than eMarketer’s projection [of 6.7% growth for digital travel sales in Canada]. That said, I imagine Marriott.com will continue to grow at a similar pace to eMarketer projections. This growth is driven not only by the growth of the Marriott portfolio, but also the growth of ecommerce and—more recently—mcommerce.
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