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Founder and Director, Research, Method Media Intelligence
Shailin Dhar, founder and director of research at Method Media Intelligence, is a digital ad fraud veteran who works with advertisers and publishers to help them better protect themselves against this growing issue. Dhar recently spoke with eMarketer’s Lauren Fisher about the rise in video and mobile app ad fraud, and which areas are of particular concern for advertisers.
eMarketer: Where do you see efforts being focused on ad fraud today?
Shailin Dhar: There are three major areas people are concerned about: desktop video, mobile in-app advertising and fake news. Advertisers are more concerned with video and mobile in-app because that’s where they’re spending a lot of money.