Plans & Pricing
Does My Company Subscribe?
Despite the perceived dominance of behemoths like eBay and Gumtree, Europe’s online auction and classifieds space is far from sewn up. Other players have quietly carved out niches of their own, including Shpock (a portmanteau of “shop in your pocket”). The self-described “boot sale” app offers consumers in Austria, Germany, Italy, Norway, Sweden and the UK a means to sell, give away or acquire used items via smartphone—with a user experience focused on matching sellers and searchers by their proximity to each other. eMarketer’s Cliff Annicelli spoke with Shpock CEO Bernhard Baumann about how the company sets itself apart from the competition.
eMarketer: What makes Shpock different from competing sites like eBay, Gumtree or craigslist?
Bernhard Baumann: Shpock is built by smartphone users, for smartphone users. At Shpock we put a strong focus on superior UI/UX [user interface/user experience], continuously keeping up-to-date with the changes in the mobile ecosystem and enabling the user to have a very simple and fast solution at hand. The app is redesigned once a year based on user feedback and technology updates, thus creating a unique marketplace experience for the smartphone generation. We aim to make buying and selling stuff you no longer need a simple, fast and fun experience.
Which Activities Have US Smartphone/Tablet Owners Done Using Apps on Their Smartphone/Tablet in the Past Month? (% of respondents, by demographic, June 2019)
How Interested Are US Internet Users in Using Visual Search* Retail Shopping Technology? (% of respondents, by demographic, June 2019)
Digital Activites That Video Gamers in Brazil Conduct on Select Devices, Feb 2019 (% of respondents)
Mobile App Install Fraud Rate Worldwide, by App Category, Feb 2019 (% of total paid app installs)
Change in Retargeting vs. User Acquisition Campaign Spend Among Select App Publisher Verticals Worldwide, Nov 2018 (% change vs. prior year)
Visual Search 2018: New Tools from Pinterest, eBay, Google and Amazon Increase Accuracy, Utility
Latin America Ecommerce 2018: Digital Buyer Trends for Argentina, Brazil and Mexico
Why Ride-Sharing App Via Will Spend More on Snapchat Advertising
Google's Next Move in O2O Measurement
Survey: Customers Rely On Mobile While Shopping In Physical Stores | Sponsored Content
Two-Thirds of Shoppers Check Phones In-Store for Product Information, Skipping Store Associates