Plans & Pricing
Does My Company Subscribe?
Despite the perceived dominance of behemoths like eBay and Gumtree, Europe’s online auction and classifieds space is far from sewn up. Other players have quietly carved out niches of their own, including Shpock (a portmanteau of “shop in your pocket”). The self-described “boot sale” app offers consumers in Austria, Germany, Italy, Norway, Sweden and the UK a means to sell, give away or acquire used items via smartphone—with a user experience focused on matching sellers and searchers by their proximity to each other. eMarketer’s Cliff Annicelli spoke with Shpock CEO Bernhard Baumann about how the company sets itself apart from the competition.
eMarketer: What makes Shpock different from competing sites like eBay, Gumtree or craigslist?
Bernhard Baumann: Shpock is built by smartphone users, for smartphone users. At Shpock we put a strong focus on superior UI/UX [user interface/user experience], continuously keeping up-to-date with the changes in the mobile ecosystem and enabling the user to have a very simple and fast solution at hand. The app is redesigned once a year based on user feedback and technology updates, thus creating a unique marketplace experience for the smartphone generation. We aim to make buying and selling stuff you no longer need a simple, fast and fun experience.
How Are US Internet Users Planning to Shop on Black Friday 2018*? (% of respondents, by age)
Which Devices Do US Holiday Shoppers Plan to Use for Holiday Shopping? (% of respondents, by shopping day, Sep 2018)
What Gift Categories Are US Holiday Shoppers Likely to Buy Digitally for the 2018 Holiday Season? (% of respondents)
Which Retailer-Specific Apps Do US Holiday Shoppers Expect to Use During the 2018 Holiday Season to Shop* for Gifts? (% of respondents)
How Do US Internet Feel About Shopping Through Chatbots on Messaging Apps? (% of respondents, May 2018)
Visual Search 2018: New Tools from Pinterest, eBay, Google and Amazon Increase Accuracy, Utility
Latin America Ecommerce 2018: Digital Buyer Trends for Argentina, Brazil and Mexico
Why Ride-Sharing App Via Will Spend More on Snapchat Advertising
Google's Next Move in O2O Measurement
Mobile Marketing Trends Roundup 2018
Marketers, You're Probably Not Paying Enough Attention to Mobile Wallets