Marketing in Western Europe: Shpock Carves Out Niche for C2C Used Goods via Mcommerce - eMarketer
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eMarketer Interview

Marketing in Western Europe: Shpock Carves Out Niche for C2C Used Goods via Mcommerce

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An interview with

Bernhard Baumann

CEO, Shpock

Interview summary

Despite the perceived dominance of behemoths like eBay and Gumtree, Europe’s online auction and classifieds space is far from sewn up. Other players have quietly carved out niches of their own, including Shpock (a portmanteau of “shop in your pocket”). The self-described “boot sale” app offers consumers in Austria, Germany, Italy, Norway, Sweden and the UK a means to sell, give away or acquire used items via smartphone—with a user experience focused on matching sellers and searchers by their proximity to each other. eMarketer’s Cliff Annicelli spoke with Shpock CEO Bernhard Baumann about how the company sets itself apart from the competition.

Interview

eMarketer: What makes Shpock different from competing sites like eBay, Gumtree or craigslist?

Bernhard Baumann: Shpock is built by smartphone users, for smartphone users. At Shpock we put a strong focus on superior UI/UX [user interface/user experience], continuously keeping up-to-date with the changes in the mobile ecosystem and enabling the user to have a very simple and fast solution at hand. The app is redesigned once a year based on user feedback and technology updates, thus creating a unique marketplace experience for the smartphone generation. We aim to make buying and selling stuff you no longer need a simple, fast and fun experience.