Marketing in the UK: Reaching Audiences Through Linear TV and Digital Video Advertising - eMarketer
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eMarketer Interview

Marketing in the UK: Reaching Audiences Through Linear TV and Digital Video Advertising

Preview from eMarketer PRO

An interview with

Chris Welsh

Vice President, TV and Sport, EMEA, MPP Global Solutions

Topics:

Interview summary

MPP Global Solutions, a media agency focusing on digital video, is seeing traditional broadcasters in the UK offering over-the-top (OTT) functionality so that audiences can view traditional TV content on the go. eMarketer’s Sean Creamer spoke with Chris Welsh, vice president of TV and Sport for Europe, the Middle East and Africa (EMEA) at MPP Global, about the efforts of traditional broadcasters to reach digitally savvy audiences.

Interview

eMarketer: How are traditional UK broadcasters adopting to audience fragmentation?

Chris Welsh: We’re seeing a lot of free-to-air broadcasters such as BBC, ITV and Channel 4 allowing customers to access content across any device and channel through TV everywhere functionality.