Plans & Pricing
Does My Company Subscribe?
Vice President, TV and Sport, EMEA, MPP Global Solutions
MPP Global Solutions, a media agency focusing on digital video, is seeing traditional broadcasters in the UK offering over-the-top (OTT) functionality so that audiences can view traditional TV content on the go. eMarketer’s Sean Creamer spoke with Chris Welsh, vice president of TV and Sport for Europe, the Middle East and Africa (EMEA) at MPP Global, about the efforts of traditional broadcasters to reach digitally savvy audiences.
eMarketer: How are traditional UK broadcasters adopting to audience fragmentation?
Chris Welsh: We’re seeing a lot of free-to-air broadcasters such as BBC, ITV and Channel 4 allowing customers to access content across any device and channel through TV everywhere functionality.
Netflix User Share Worldwide, US vs. Non-US, 2018 (% of total)
Subscription Over-the-Top (OTT) Video Service User Penetration in China, by Provider, 2018 (% of digital video viewers)
Top 10 Countries, Ranked by Netflix User Penetration, 2018 (% of digital video viewers)
UK Netflix Users and Penetration, 2017-2021 (millions, % change and % of digital video viewers)
Netflix Users and Penetration in France, 2017-2021 (millions, % change and % of digital video viewers)
Policing Video Content on YouTube, Facebook and Twitter: Platforms’ New Efforts to Block Offensive Clips Explained
Younger Baby Boomers as Digital Users: Just How Far Do They Go?
How Technology Is Changing Ad Agency Structures
How Hearst Leverages Voice for a New Kind of Brand Partnership
Live Video Streaming Continues to Gain Steam
The Weekly Listen: Millennial Gender Gap, Dating Videos, and Facebook in Print