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Head of Technical Services, Sales Engineering, Integral Ad Science
Although it’s a seemingly cyclical newsworthy topic, the issue of brand safety has come to a head in the UK. eMarketer’s Bill Fisher spoke with Phill Hayman, head of technical services, sales engineering at Integral Ad Science, about some of the reasons why this has become such a hot topic of late, and how Integral is trying to minimize some of the pain points.
eMarketer: Why is brand safety such a big story now?
Phill Hayman: In the last six to nine months there’s been a lot of news about news—fake news. There’s a lot of news floating about that may not be permissible for brands to serve against, so brands are on the watch-out.
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