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Group Managing Director, MC&C
Video content on mobile is driving a surge in viewership, but only so long as the experience is delivered seamlessly, according to Mark Jackson, group managing director of MC&C, a UK marketing agency focusing on media buying and planning. eMarketer’s Sean Creamer spoke with Jackson about mobile video and UK consumers’ growing amount of time spent.
eMarketer: In what ways are UK consumers engaging with digital video?
Mark Jackson: A lot of our clients are seeing success specifically with video on mobile, video on Facebook and on YouTube. They are seeing high engagement scores from consumers who are utilizing mobile. Mobile has seen huge growth in terms of investment and share in the UK this year, and that’s set to continue. And it could finally be the year of mobile.
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