Plans & Pricing
Does My Company Subscribe?
Managing Director, UK, Teads
Teads, a provider of out-stream video advertising solutions, has seen more UK brands investing in the format to reach consumers outside of pre- and post-roll video ads. eMarketer’s Sean Creamer spoke with Justin Taylor, Teads’ managing director for the UK, about the value of the learning experiences that come from giving audiences the option to interact with ads.
eMarketer: What differences exist between digital video and linear TV, in terms of reaching audiences?
Justin Taylor: Linear TV is the key domain for brand marketers when the goal is reach. And then there’s much more targeted video, which has mainly been live in-stream video.
Netflix User Share Worldwide, US vs. Non-US, 2018 (% of total)
Subscription Over-the-Top (OTT) Video Service User Penetration in China, by Provider, 2018 (% of digital video viewers)
Top 10 Countries, Ranked by Netflix User Penetration, 2018 (% of digital video viewers)
UK Netflix Users and Penetration, 2017-2021 (millions, % change and % of digital video viewers)
Netflix Users and Penetration in France, 2017-2021 (millions, % change and % of digital video viewers)
Policing Video Content on YouTube, Facebook and Twitter: Platforms’ New Efforts to Block Offensive Clips Explained
Younger Baby Boomers as Digital Users: Just How Far Do They Go?
How Technology Is Changing Ad Agency Structures
How Hearst Leverages Voice for a New Kind of Brand Partnership
Live Video Streaming Continues to Gain Steam
The Weekly Listen: Millennial Gender Gap, Dating Videos, and Facebook in Print