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Managing Director, UK, Teads
Teads, a provider of out-stream video advertising solutions, has seen more UK brands investing in the format to reach consumers outside of pre- and post-roll video ads. eMarketer’s Sean Creamer spoke with Justin Taylor, Teads’ managing director for the UK, about the value of the learning experiences that come from giving audiences the option to interact with ads.
eMarketer: What differences exist between digital video and linear TV, in terms of reaching audiences?
Justin Taylor: Linear TV is the key domain for brand marketers when the goal is reach. And then there’s much more targeted video, which has mainly been live in-stream video.
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