Schedule a Demo
Does My Company Subscribe?
EMEA Managing Director, Quantcast
When it comes to placing and measuring digital ad impressions, machine learning can play a major role. eMarketer’s Bill Fisher spoke with Matt White, EMEA managing director at Quantcast, about some of the ways machine learning can help, particularly with regard to the recent furor around brand safety.
eMarketer: What experience does Quantcast have in the area of machine learning?
Matt White: Quantcast was a technology company from the get-go in 2006. There were vast amounts of data that humans couldn’t decipher but machines could, and that was [co-founder and CEO] Konrad Feldman’s Ph.D.—it was machine learning at [University College London] UCL. The starting philosophy of what Quantcast does is that there’s so much data—most of it noise—that you need pattern recognition and machine learning to pick out signals and give those signals relevancy and value.
Artificial Intelligence Devices Used by US Internet Users, Oct 2017 (% of respondents)
Product/Service Categories that Virtual Assistant Users in Western Europe* and the US Are Interested in Purchasing via Virtual Assistant, Nov 2017 (% of respondents)
Reasons that US Internet Users Prefer to Use a Chatbot* vs. Speak with a Human, Oct 2017 (% of respondents)
Leading Concerns When Using a Chatbot* According to US Internet Users, Oct 2017 (% of respondents)
US Internet Users Who Have Used a Chatbot*, Oct 2017 (% of respondents)
10 Key Digital Trends for 2018: Our Predictions for What Will Matter to Marketers
Canada Trends 2018: Five Things to Watch for Next Year
How Artificial Intelligence Can Transform the Digital Out-of-Home Marketplace
Marketers Need Artificial Intelligence to Reach the Segment of One
Will A Robot Eventually Take Over Your Job?
Some Marketers Feel Unprepared for AI