Plans & Pricing
Does My Company Subscribe?
EMEA Managing Director, Quantcast
When it comes to placing and measuring digital ad impressions, machine learning can play a major role. eMarketer’s Bill Fisher spoke with Matt White, EMEA managing director at Quantcast, about some of the ways machine learning can help, particularly with regard to the recent furor around brand safety.
eMarketer: What experience does Quantcast have in the area of machine learning?
Matt White: Quantcast was a technology company from the get-go in 2006. There were vast amounts of data that humans couldn’t decipher but machines could, and that was [co-founder and CEO] Konrad Feldman’s Ph.D.—it was machine learning at [University College London] UCL. The starting philosophy of what Quantcast does is that there’s so much data—most of it noise—that you need pattern recognition and machine learning to pick out signals and give those signals relevancy and value.
Internet Users Who Have Seen an Ad or Received an Email that Contained Personal Info They Never Shared with that Brand, Nov 2018 (% of respondents)
What Causes US Internet Users to Distrust a Brand Most When Providing Their Personal Info? (% of respondents, Nov 2018)
Do Retailers in North America Use Influencers? (% of respondents, Nov 2018)
What Tools/Channels Do Retailers in North America Use to Acquire Customers? (% of respondents, Nov 2018)
How Do Magazine Publishers Worldwide Measure the Effect of Native Advertising? (% of respondents, Dec 2018)
Programmatic Advertising Beyond Display: Automation Moves to Audio, Out-of-Home and Television
Facebook’s 2018 Year in Review: And What to Expect for Usage, Advertising and Privacy in 2019
How Advertisers Are Navigating Changing Auction Dynamics
How GroupM Utilizes Supply Path Optimization
How to Create Successful Ad Campaigns for Social Stories
How Many Marketers in the US Use Pinterest?