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CEO, Dentsu Aegis Network Taiwan
Though total media ad spending in Taiwan dropped by 2.5% in 2016, according to eMarketer estimates, advertisers continue to ramp up their spend in the digital space. Jennifer Tang, CEO of digital marketing and communications firm Dentsu Aegis Network Taiwan, spoke with eMarketer’s David Green about her outlook for digital advertising in the country and the top concerns for local advertisers.
eMarketer: Who are the dominant digital publishers in Taiwan?
Jennifer Tang: Yahoo is one of the leading portals in Taiwan. News sites Apple Daily and ETtoday are two leading publishers in the news sector. Pixnet is dominant in the social media area. However, Dcard is catching up and has become a popular social platform among college students and young office workers in Taiwan.
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