Plans & Pricing
Does My Company Subscribe?
Founder and Director, Empathic Marketing
Ghani Kunto, founder and director of Indonesia-based market research firm Empathic Marketing, has observed the digital lifestyles of teens in Indonesia—a country that is itself “going through puberty, still trying to find its identity,” he said. eMarketer’s Dustin Sodano spoke with Kunto about how internet access and social media affect the behaviors of teens in Indonesia.
eMarketer: How are teenagers in Indonesia using social media?
Ghani Kunto: Everything is on their phones, but there are many different apps. A lot of big brands are asking, “What’s the next big thing? Should we go with Line, KakaoTalk or Snapchat?” The reality is that young people use all of them, but for specific activities. Every app has its own purpose and its own unwritten rules.
Demographic Profile of World Cup Soccer Fans in China, June 2018 (% of total)
Demographic Profile of Social Media Users in Spain, April 2018 (% of total)
Average Daily Time Spent on Social Media by Social Media Users in Spain, by Demographic, April 2018 (hrs:mins)
Smartphone Users in Brazil Who Use Smartphone Voice Assistants*, by Demographic, April 2018 (% of respondents in each group)
US Teens Who Own/Have Access to Desktop/Laptop vs. Smartphone, by Demographic, April 2018 (% of population in each group)
US Social StatPack: Usage and Ad Spending for 2016-2020
UK Mobile Payments: After a Slow Start in a Competitive Space, Some Signs of Progress
Luxury Consumers Want to Be Part of a Community
What's Holding B2Bs Back from More Advanced Data Management
In Europe, Affluent Millennials Are Changing How Luxury Brands Approach Marketing
Trust Social Networks with Your Data? Nah. Use Social Anyway? Yep.