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Founder and Director, Empathic Marketing
Ghani Kunto, founder and director of Indonesia-based market research firm Empathic Marketing, has observed the digital lifestyles of teens in Indonesia—a country that is itself “going through puberty, still trying to find its identity,” he said. eMarketer’s Dustin Sodano spoke with Kunto about how internet access and social media affect the behaviors of teens in Indonesia.
eMarketer: How are teenagers in Indonesia using social media?
Ghani Kunto: Everything is on their phones, but there are many different apps. A lot of big brands are asking, “What’s the next big thing? Should we go with Line, KakaoTalk or Snapchat?” The reality is that young people use all of them, but for specific activities. Every app has its own purpose and its own unwritten rules.