Schedule a Demo
Does My Company Subscribe?
Managing Director, Asia, Spotify
Spotify has had a presence in Asia-Pacific since 2012, when it launched in Australia and New Zealand. In 2013, the streaming music service expanded to Hong Kong, Malaysia and Singapore. Its most recent move in the region was a careful entry into Indonesia in March 2016. eMarketer’s Dustin Sodano spoke to Sunita Kaur, Spotify’s managing director for Asia, about what made the Indonesian launch a success and the major hurdle it still faces in that country.
eMarketer: What factors contributed to Spotify’s successful launch in Indonesia?
Sunita Kaur: We were very careful with our approach. One of our great successes is our partnership with Indosat, a big telecommunications company in Indonesia, that allowed us to scale quickly. Since they already have a huge presence in Indonesia, they communicated their offer to bundle Spotify with your telecom bill, and that gave us the opportunity to communicate our availability quickly. When you subscribe to Spotify through Indosat, you get a lower subscription rate than our organic one.
Retail Mcommerce Sales in Japan, 2016-2021 (billions, % change and % of retail ecommerce sales)
Retail Mcommerce Sales in Sweden, 2016-2021 (billions, % change and % of retail ecommerce sales)
Retail Mcommerce Sales in South Korea, 2016-2021 (billions, % change and % of retail ecommerce sales)
US Retail Ecommerce Sales Share, 2016-2023 (% of total retail sales)
US Retail Ecommerce Sales, 2016-2023 (billions)
Asia-Pacific Retail and Ecommerce Sales: eMarketer's Updated Estimates for 2017–2021
Western Europe Digital Trends for 2018: GDPR, Harmonization, the On-Demand Economy and Voice
How Ecommerce Will Become Even More Like Social Media
Marketing in Asia-Pacific: Lazada Singapore Leans on Owner Alibaba’s Taobao to Draw Customers
Are Cracks Appearing in Germany's Preference for Cash?
Mcommerce Is Advancing in France