Plans & Pricing
Does My Company Subscribe?
(Not pictured)Peiyu RenVice President, ProductAdMaster
China-based advertising technology company AdMaster released its second annual white paper on ad fraud, which highlights worsening conditions in China. Admaster has recently begun working with Tencent to combat fraud on its platform. eMarketer spoke with Calvin Chan, AdMaster’s COO, and Peiyu Ren, vice president of products, about the company’s call for all participants in the digital advertising ecosystem to collaborate on establishing advertising standards and enforcement mechanisms.
eMarketer: AdMaster’s digital ad fraud white paper highlighted that 30% of the digital advertising traffic in 2016 was invalid. Could you elaborate?
Peiyu Ren: Based on our data, invalid traffic worsened approaching the year’s end. From January to December 2016, the invalid traffic continued to climb, going from 28.9% to 38.7% of total advertising traffic.
Netflix User Share Worldwide, US vs. Non-US, 2018 (% of total)
Subscription Over-the-Top (OTT) Video Service User Penetration in China, by Provider, 2018 (% of digital video viewers)
Top 10 Countries, Ranked by Netflix User Penetration, 2018 (% of digital video viewers)
UK Netflix Users and Penetration, 2017-2021 (millions, % change and % of digital video viewers)
Netflix Users and Penetration in France, 2017-2021 (millions, % change and % of digital video viewers)
Policing Video Content on YouTube, Facebook and Twitter: Platforms’ New Efforts to Block Offensive Clips Explained
Younger Baby Boomers as Digital Users: Just How Far Do They Go?
How Technology Is Changing Ad Agency Structures
How Hearst Leverages Voice for a New Kind of Brand Partnership
Live Video Streaming Continues to Gain Steam
The Weekly Listen: Millennial Gender Gap, Dating Videos, and Facebook in Print