Plans & Pricing
Does My Company Subscribe?
Head of Sales, Ksubaka
Bert Carder, head of sales for Ksubaka (formerly playTMN), an in-store interactive advertising network based around standalone digital kiosks featuring brand-themed games, talked to eMarketer’s David Green about what the service offers brands.
eMarketer: What’s the idea behind Ksubaka?
Bert Carder: Digital advertising is going through a reorientation. There is so much push behind video views and interruptive marketing and in-media scroll marketing that there is a backlash from consumers. Consumers are using ad blockers and want to stop digital marketing.
What Causes US Internet Users to Distrust a Brand Most When Providing Their Personal Info? (% of respondents, Nov 2018)
Internet Users Who Have Seen an Ad or Received an Email that Contained Personal Info They Never Shared with that Brand, Nov 2018 (% of respondents)
Are US Internet Users Comfortable with Nonhuman Customer Service Interactions*? (% of respondents, by age, Sep 2018)
Which Select Technologies Do Senior Marketing Professionals Worldwide Believe Will Be the Most Important for Their Company's Digital Marketing Strategy by 2020? (% of respondents, Aug 2018)
On What Advertising Channels Do Marketers Worldwide Run Holiday Season Ads? (% of respondents, 2017 & 2018)
Facebook’s 2018 Year in Review: And What to Expect for Usage, Advertising and Privacy in 2019
Marketing with Stories on Facebook, Instagram and Snapchat: How Consumers and Marketers Are Using This Creative Format
How Financial Brands Create Virtual Assistants that Respect Users' Privacy
How Lowe’s Approaches Audience Verification
Consumers Say Brands Ask for Too Much Information
Many People Feel They Lack Control Over Their Personal Data