Marketing in China: Ksubaka's In-Store Screens Stop Shoppers with Games Interspersed with Ads - eMarketer
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eMarketer Interview

Marketing in China: Ksubaka's In-Store Screens Stop Shoppers with Games Interspersed with Ads

Preview from eMarketer PRO

An interview with

Bert Carder

Head of Sales, Ksubaka

Interview summary

Bert Carder, head of sales for Ksubaka (formerly playTMN), an in-store interactive advertising network based around standalone digital kiosks featuring brand-themed games, talked to eMarketer’s David Green about what the service offers brands.

Interview

eMarketer: What’s the idea behind Ksubaka?

Bert Carder: Digital advertising is going through a reorientation. There is so much push behind video views and interruptive marketing and in-media scroll marketing that there is a backlash from consumers. Consumers are using ad blockers and want to stop digital marketing.