Marketing in China: Ksubaka's In-Store Screens Stop Shoppers with Games Interspersed with Ads - eMarketer
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eMarketer Interview

Marketing in China: Ksubaka's In-Store Screens Stop Shoppers with Games Interspersed with Ads

Preview from eMarketer PRO

An interview with

Bert Carder

Head of Sales, Ksubaka

Topics:

Interview summary

Bert Carder, head of sales for Ksubaka (formerly playTMN), an in-store interactive advertising network based around standalone digital kiosks featuring brand-themed games, talked to eMarketer’s David Green about what the service offers brands.

Interview

eMarketer: What’s the idea behind Ksubaka?

Bert Carder: Digital advertising is going through a reorientation. There is so much push behind video views and interruptive marketing and in-media scroll marketing that there is a backlash from consumers. Consumers are using ad blockers and want to stop digital marketing.