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Head of Sales, Ksubaka
Bert Carder, head of sales for Ksubaka (formerly playTMN), an in-store interactive advertising network based around standalone digital kiosks featuring brand-themed games, talked to eMarketer’s David Green about what the service offers brands.
eMarketer: What’s the idea behind Ksubaka?
Bert Carder: Digital advertising is going through a reorientation. There is so much push behind video views and interruptive marketing and in-media scroll marketing that there is a backlash from consumers. Consumers are using ad blockers and want to stop digital marketing.
Locations/Retail Ecommerce Sites on Which Digital Buyers in China Shopped During the 11/11 Shopping Festival*, Nov 2017 (% of respondents)
Location/Retail Ecommerce Site on Which Digital Buyers in China Spent the Most During the 11/11 Shopping Festival*, Nov 2017 (% of respondents)
Types of Virtual Goods/Services that Internet Users in China Plan to Purchase During the 11/11 Shopping Festival*, Nov 2017 (% of respondents)
Retail & C2C Ecommerce Sites/Apps to Which Digital Buyers in China Will Pay Attention During the 11/11 Shopping Festival*, Nov 2017 (% of respondents)
Channels/Sources that Influence Purchase Decisions for the 11/11 Shopping Festival* According to Digital Buyers in China, Nov 2017 (% of respondents)
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