Marketing in China: How L'Oréal Reaches China's New Beauty Shoppers - eMarketer
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eMarketer Interview

Marketing in China: How L'Oréal Reaches China's New Beauty Shoppers

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An interview with

Stéphane Rinderknech

CEO, L’Oréal China

Interview summary

Marketers across the board covet China’s expanding class of middle-income consumers. L’Oréal, the world’s top beauty products company, saw China become its No. 2 market after the US in 2015. eMarketer’s Andria Cheng spoke to Stéphane Rinderknech, CEO of L’Oréal China and head of its consumer products division there, about trends in the beauty sector and in retail in China, and about the country’s new beauty consumer.

Interview

eMarketer: You’ve been with L’Oréal since 2001, and have worked in different markets including the US and Japan. What would you say is the biggest difference and surprise about the Chinese market and its consumers?

Stéphane Rinderknech: The US market is mature while the China market is really big, unique and has enormous potentials. There are 200 cities in China with more than 1 million inhabitants. Millennials, men and seniors are new targets.