Plans & Pricing
Does My Company Subscribe?
Founding Partner and Chief Creative Officer, Zanadu
Dirk Eschenbacher is the founding partner and chief creative officer of Zanadu, a travel service that offers luxury experiences to outbound tourists from China. He spoke with eMarketer’s David Green about the interplay between digital and physical content in brand building, being ahead of the times with a virtual reality (VR) store and how the recent development of outbound travel in China has influenced the company’s approach.
eMarketer: Zanadu operates as both a luxury travel service and a media company. What was the reasoning behind that approach?
Dirk Eschenbacher: We always felt the need to educate and inform our clients, because the Chinese travel market is very young. It’s only 10 years old. We have a strong editorial department. We have our own video in-house production capabilities to manage all our social media accounts. We have content partnerships with Youku and Tencent. We have a magazine. We have a very popular WeChat account with about 500,000 followers.
In What Categories Do US Parents* Have Subscriptions? (% of respondents, Nov 2018)
What Are the Top 10 Essential Subscription Box Categories According to US Subscription Subscribers? (% of respondents, Nov 2018)
What Are the Top 5 Valuable* Subscription Box Categories According to US Subscription Subscribers? (% of respondents, Nov 2018)
In What Categories Did US 2018 Holiday Season Buyers Purchase Gifts? (% of respondents)
How Interested Are US Internet Users in Using Visual Search* Retail Shopping Technology? (% of respondents, by demographic, Dec 2018)
Global Smart Speaker Users 2019: Trends for Canada, China, France, Germany, the UK and the US
Ten Key Digital Trends for 2019: Our Predictions for What Will Matter to Marketers, and What Won’t
eMarketer's Geoff Ramsey and ANA's Bill Duggan Talk Crisis of Trust
Building a Content Delivery Strategy for Amazon Alexa
Three Key Takeaways on Amazon's Plans for Advertising, Video and Voice
Social Media Effectiveness Roundup 2018