Marketing in China: How Brands Close Sales with Virtual Reality - eMarketer

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eMarketer Interview

Marketing in China: How Brands Close Sales with Virtual Reality

Preview from eMarketer PRO

An interview with

Eloi Gerard

CEO and Co-Founder, Crow's Nest

Topics: Media

Interview summary

Eloi Gerard, serial entrepreneur and co-founder and CEO of Shanghai-based virtual reality (VR) content studio Crow’s Nest, spoke with eMarketer’s David Green about why VR commerce is key for brands.

Interview

eMarketer: You’ve worked with a number of interesting clients, including Chinese real estate developer Vanke, Thomas Cook and Peugeot Citroën. How did these relationships come about, and what are prospective clients’ expectations when they show interest in VR?

Eloi Gerard: In our view, the main way people are going to use virtual reality and interact with a brand will be in VR commerce. Even if we are doing brand awareness, [one of our clients’ goals] is that we help them shape their VR commerce.