Schedule a Demo
Does My Company Subscribe?
After receiving $3.5 million in Series A funding, Spotad announced it was taking its artificial-intelligence-driven mobile advertising platform into China, and in the process touting itself as the first Western demand-side platform (DSP) to enter the market. eMarketer’s David Green spoke with Spotad co-founder Yoav Oz about setting up in China and how Spotad’s service works.
eMarketer: What is Spotad’s background and what prompted the decision to enter China?
Yoav Oz: Spotad started from client requests. When we started, we were a creative platform for rich media, and we built a platform that can give [clients] in one minute the full QA [quality assurance] for creative, for every device operating in a system, in any size.
Mobile Ad Spending in Japan, 2017-2022 (billions, % change and % of digital ad spending)
Mobile Ad Spending in South Korea, 2017-2022 (billions, % change and % of digital ad spending)
Mobile Ad Spending in Hong Kong, 2017-2022 (millions, % change and % of digital ad spending)
Primary Factor that Would Prevent US Internet Users from Using a Mobile Payment App*, Feb 2018 (% of respondents)
US Native Mobile Display Ad Spending, 2016-2019 (billions, % change and % of total)
APAC Tech Leaders StatPack: Key Digital Companies in Asia-Pacific
US Social Network Users: eMarketer's Estimates for 2018–2022
Why Video Ads Still Load Slowly
How Publishers Can Profit from Buying Facebook Traffic
WeChat Looks to AI, Physical Retail to Drive User Growth
Data Suggests Surprising Shift: Duopoly Not All-Powerful