Marketing in China: Forget About Supply and Demand—the Next Fight Is About Using Data - eMarketer
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eMarketer Interview

Marketing in China: Forget About Supply and Demand—the Next Fight Is About Using Data

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An interview with

Yoav Oz

Co-Founder, Spotad

Topics:

Interview summary

After receiving $3.5 million in Series A funding, Spotad announced it was taking its artificial-intelligence-driven mobile advertising platform into China, and in the process touting itself as the first Western demand-side platform (DSP) to enter the market. eMarketer’s David Green spoke with Spotad co-founder Yoav Oz about setting up in China and how Spotad’s service works.

Interview

eMarketer: What is Spotad’s background and what prompted the decision to enter China?

Yoav Oz: Spotad started from client requests. When we started, we were a creative platform for rich media, and we built a platform that can give [clients] in one minute the full QA [quality assurance] for creative, for every device operating in a system, in any size.