Plans & Pricing
Does My Company Subscribe?
Co-Founder and CEO, RTBAsia
Ad fraud plagues China’s digital ad market, just as it does other markets, adding to brand safety worries for advertisers. In China, however, ad stacking and publishers’ reluctance to accept viewability detection have complicated the country’s efforts to combat fraud. eMarketer’s Andria Cheng spoke with Andy Fan, co-founder and CEO of RTBAsia, a service that fights digital ad fraud, about challenges unique to China and the benefit to marketers of using programmatic advertising technology to detect fraud before a bid is submitted.
eMarketer: Explain the idea of using programmatic to help combat fraud in China’s digital ad industry.
Andy Fan: Before programmatic came to China, there was no solution to fraud. With the old way, if you bought [a digital ad] and then realized that something was wrong, you had no way to solve it. The only thing you or your agencies could do is to call the publisher to say that there is something wrong with the data or the traffic quality.
How Important Is Reducing the Number of Vendors/Partners They Work with to Brand Marketers in Europe and the US? (% of respondents, Spring 2018)
On What Advertising Channels Do Marketers Worldwide Run Holiday Season Ads? (% of respondents, 2017 & 2018)
How Important Do Marketers Worldwide Think Mobile Advertising Is vs. Desktop for Driving Sales During the Holiday Season? (% of respondents, Sep 2018)
Brand Marketers in Europe and the US Who Believe Walled Gardens Do Not Provide Enough Insight to Make Comparisons with Other Channels/Partners, Spring 2018 (% of respondents)
Brand Marketers in Europe and the US Who Believe Walled Gardens Don't Give Them Enough Inventory Transparency, Spring 2018 (% of respondents)
Mobile Trends 2019: 10 Predictions for What Marketers Can Expect
Demanding a Better Ad Experience: Why One in Four Internet Users Say No to Ads
How Advertisers Are Navigating Changing Auction Dynamics
How GroupM Utilizes Supply Path Optimization
Rewarded Video Helps Mobile Advertisers Move on from Impressions
How Advertisers Can Wield Data Exhaust