Schedule a Demo
Does My Company Subscribe?
COO, Emotibot Technologies
As chatbot technology becomes more sophisticated, it is able to absorb a significant portion of a brand’s online customer service. Take Emotibot Technologies—the Chinese company’s chatbot was designed to read and react to 22 different human emotions, and clients like VIP.com use the bot to have better machine-powered interactions with customers. eMarketer’s David Green spoke with Rita Chao, Emotibot’s COO, about the expanding role chatbots are playing for marketers.
eMarketer: How does Emotibot determine the emotion of the person who’s interacting with it?
Rita Chao: We combine three kinds of emotion detection to identify the user’s emotions. The first is text—we detect the emotion from text when users speak to the robot, and we transfer voice to text as well. The second is facial emotion, and the third is tone of voice.
Percent of Ad/Marketing Budget Allocated to Traditional* vs. Nontraditional** Agencies According to US Senior Marketers, Oct 2017 (% of respondents)
Current vs. Planned* Allocation of Digital Ad/Marketing Budget to Software/In-House Automation According to US Senior Marketers, Oct 2017 (% of respondents)
Expected Change in 2018 Digital vs. Total Ad/Marketing Budget According to US Senior Marketers (% of respondents)
Factors that US Senior Marketers Consider When Selecting an Ad/Marketing Software Vendor, Oct 2017 (% of respondents)
US Senior Marketers Who See Dollars from Traditional IT Budget Reallocated to Ad/Marketing Budget due to Digital, Oct 2017 (% of respondents)
General Data Protection Regulation (GDPR): What Companies Need to Know Now
Artificial Intelligence for Marketers: The Future Is Already Here
Nokia Dives into Virtual Reality Advertising with ‘Healthier Together’ Campaign
Marketers in India Still Reluctant to Spend Big Despite Sizable Digital Opportunities
Melding Marketing and Ad Tech a Challenge for B2C Companies
Disagreement Persists Over Viewability Definition