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Vice President, Marketing, Rona
Rona is a Quebec-based retailer of home improvement and construction products and services. eMarketer’s Sean Creamer spoke with Claire Bara, vice president of marketing for Rona, about the challenges the company faced when Canada’s Anti-Spam Legislation (CASL) went into effect, detailing how the brand ensured compliance and quality consumer experiences via email.
eMarketer: When Rona is exploring campaign options, how important is email marketing?
Claire Bara: Email was always present, but not something the brand had necessarily focused on until September 2013, when I first joined. Email was not a priority for internal management; it was a task for a team outside of the digital marketing group.
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