Marketing in Canada: Honda Turns to Chatbots to Aid First-Time Buyers - eMarketer
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eMarketer Interview

Marketing in Canada: Honda Turns to Chatbots to Aid First-Time Buyers

Preview from eMarketer PRO

An interview with

Jean Marc Leclerc

Vice President, Sales and Marketing, Honda Canada

Interview summary

First-time automobile buyers are tech-savvy, using brand sites to do their first round of research, according to Jean Marc Leclerc, vice president of sales and marketing at Honda Canada. eMarketer’s Sean Creamer spoke to Leclerc about the role of chatbots as first-time car buyers are exploring their favorite products online and about the automaker's uses of social media.

Interview

eMarketer: Where do you see opportunities for growth in the automotive advertising space in the coming year?

Jean Marc Leclerc: For us, everything is geared towards making our websites more sales-oriented. We’re driven by how we can engage with customers online. Not just the way our sites are designed and the content we host, but the Honda brand playing a role through chat and other means that we’re piloting to engage with customers while they’re shopping online.