Plans & Pricing
Does My Company Subscribe?
Director, Product and Marketing, SourceKnowledge
Businesses in Canada have shifted their business-to-business (B2B) outreach to lean more on digital technology, according to SourceKnowledge, a data-driven performance analysis firm based in Canada. eMarketer’s Sean Creamer spoke with Justin Adler, director of product and marketing at SourceKnowledge, about how practitioners have invested heavily in video advertising with the aim of reaching business clients.
eMarketer: What strategies are Canadian B2B brands using to market?
Justin Adler: The way Canadian businesses are advertising and doing acquisition has changed over the last several years. A lot of what’s happening is in the retail space, because of omnichannel marketing. Those strategies are integrated with digital marketing, utilizing tools like SEO [search engine optimization], SEM [search engine marketing], display, video and blending social with back-end marketing plans.
Current and Expected Usage of Artificial Intelligence (AI) for Procurement and Supply Chain Processes According to Decision-Makers in Western Europe and the US, May 2018 (% of respondents)
Social Media Objectives According to Digital Professionals in Spain, April 2018 (% of respondents)
Important Attributes When Selecting a Business Partnership According to B2B Decision-Makers Worldwide, Q1 2018 (% of respondents)
Feelings that Would Lead to Repeat Business and Positive Recommendations According to B2B Decision-Makers Worldwide, Q1 2018 (% of respondents)
Influential Traits or Behaviors that Contributed to Selecting a Business Partner According to B2B Decision-Makers Worldwide, Q1 2018 (% of respondents)
B2B Ecommerce 2018: Transforming Buying and Selling
B2B Content Marketing 2018: As Usage Nears Saturation, Still Lots of Room for Improvement
Luz, Cámara, Acción: Why Influencer Marketing Budgets Keep Increasing in Latin America
How Mercer’s Global CMO Modernized the Marketing Department
eMarketer Live - Upcoming Webinars and 'Tech-Talk Tuesdays'
Marketers Grade Their Personalization Efforts a 'C'