Plans & Pricing
Does My Company Subscribe?
Director, Product and Marketing, SourceKnowledge
Businesses in Canada have shifted their business-to-business (B2B) outreach to lean more on digital technology, according to SourceKnowledge, a data-driven performance analysis firm based in Canada. eMarketer’s Sean Creamer spoke with Justin Adler, director of product and marketing at SourceKnowledge, about how practitioners have invested heavily in video advertising with the aim of reaching business clients.
eMarketer: What strategies are Canadian B2B brands using to market?
Justin Adler: The way Canadian businesses are advertising and doing acquisition has changed over the last several years. A lot of what’s happening is in the retail space, because of omnichannel marketing. Those strategies are integrated with digital marketing, utilizing tools like SEO [search engine optimization], SEM [search engine marketing], display, video and blending social with back-end marketing plans.
How Do B2B Marketers Worldwide Rate Their Organization's Ability to Manage and Derive Insights from First- and Third-Party Sources? (% of respondents, Sep 2018)
How Are B2B Marketers Worldwide Using Select Marketing Technologies? (% of respondents, Sep 2018)
Which Data-Driven Ad and Marketing Tactics Are B2B Marketers Worldwide Using? (% of respondents, Sep 2018)
Challenges of Programmatic Advertising According to B2B Marketers Worldwide, Sep 2018 (% of respondents)
B2B Ad Formats that B2B Marketers Worldwide Buy Programmatically, Sep 2018 (% of respondents)
Customer Growth Marketing: How B2Bs Deepen Relationships Through Retention, Loyalty and Advocacy Strategies
B2B Marketing Data: Capturing and Managing Data for Actionable Insights
Should B2B Marketers Focus on Driving Account Growth?
How to Transform Loyal Customers into Brand Advocates
Why Many B2B Marketers Struggle With CRM Integrations
Why Marketers Struggle to Define Artificial Intelligence